ABOUT REPRESENT
REPRESENT is a high fashion house which was founded in the year 2011 by two brothers Mike and George Heaton.
Their clothing is a representation of the fact that they are willing to try and try again until they get it right. In every collection, silhouette, and clothing, the quality workmanship is evident and this is a constant message that nothing is done randomly.
The goal is straightforward: to build the ultimate brand that would be recognized as the most prestigious in the entire world.
While being a student, George Heaton came up with the idea of using artwork on t-shirts and that is how REPRESENT was founded. First, he discovered lifeless clothes in his community and then he used a screen to transfer his designs. When writing fifteen completely arbitrary names on a piece of paper, the name of the brand “Representing” appeared. The event occurred because George’s buddy told him to leave out the ‘-ing’. REPRESENT came into being.
SPRING SUMMER 24
Spring Summer 24 by REPRESENT is a perfect example of progressive design as it presents a palette inspired by sunsets, with a lot of neutral shades that are followed by reds and sky blue.
The collection is an experimental collection of clashing fabrics and silhouettes, suiting wools twilled and pinstripe patterns wide-legged pants and shirting and distressed graphics of the brand’s name on high-end jersey sweatshirts, hoodies and sweaters. Horizons is the kind of collection that has the traditional British tailoring elements with a twist of contemporary touches in terms of cut and silhouettes.
The collection includes garment dyed bomber jackets, abstract spray artwork on the knitwear, and heavily washed denim which are of great quality. Besides, the loose knits and the free-flowing patterns, the season’s look is best described by the exaggerated oversized silhouettes.
CLASSIC PARTS LONG SLEEVE T-SHIRT
For the essence of the elegance that comes with automobiles, it is only fitting to wear Long-sleeve T-shirts with parts of cars that will never go out of style then REPRESENT is the right place for you. Besides being a piece of clothing, it is also a tribute to the tradition of automobile construction, design and manufacturing.
The wearing of such a shirt can induce a want or need to own or be associated with old automobiles hence making it fashionable for enthusiasts to let the community know that they are concerned with automobiles. Whether they bear logos of famous car makers or famous components these shirts are often associated with the current and active automotive culture which is many fold generations younger.
WASHED CARGO SHORT
For men’s casual dressing, there is no better item than a pair of washed cargo shorts as they are comfortable and functional. These washed cargo shorts by REPRESENT are also made from durable fabrics such as canvas or cotton twill and get slightly softer and slightly less bright after washing. Cargo shorts are usually designed with multiple small pockets with flaps; this allows for enough space to accommodate small items like wallets and keys.
These shoes are very comfortable due to their casual nature, they can be worn within the house or when going out for a hike. Cargo shorts are a must-have in summer because of their comfort and versatility; the washed fit of the cargo shorts allows one to wear them with different tops. These will be popular with those who wish to look well and feel comfortable in their clothes because they are low maintenance and already have a faded, ‘lived in’ look.
Washed cargo shorts are a great way to upgrade your summer wardrobe without sacrificing comfort or functionality.
ICARUS HOODIE
The Icarus Hoodie by REPRESENT has been named after the Greek myth of Icarus who flew too close to the sun with wings that were made of feathers and wax. This motif is usually depicted in the hoodie in such aspects as feathering, winging or even flight symbolisms. Apart from mythological aspect, the hoodie is the part of the modern casual wear, which is characterized by the comfortable and fashionable fabrics, free cut, and practical details – the hood and pockets.
It is focused on people who like to relate with timeless stories and at the same time, are interested in fashion. Thus, the Icarus Hoodie is a story attached to the garment and it can be worn as an accessory or as a symbol, but it is a garment that can be a part of the wardrobe of the people who appreciate a story behind the piece they wear but do not want to sacrifice the comfort of wearing it.
The Icarus Hoodie is the perfect blend of mythical charm and practicality; wear it now and soar in style.
R4 COLOUR BLOCK DENIM JACKET
A perfect example of how contemporary colour blocking can improve the typical denim clothing is the R4 Colour Block Denim Jacket from REPRESENT. This jacket is another example of how REPRESENT, a company that creates interesting garments, applies classic techniques of work and at the same time experimenting with the appearance of the product. The color blocking technique gives a vibrant look by using light and dark denim shades or by incorporating bright colors against the denim fabric.
The construction of this jacket is made of denim that will last years and feel comfortable to wear, and the design of this unique piece can easily be worn in formal occasions and casual ones as well. The R4 Colour Block Denim Jacket is a one-off item with excellent workmanship and is a perfect example of REPRESENT’s commitment to fashion; it will be a favourite among people who appreciate denim and design.
The R4 Colour Block Denim Jacket is a daring piece of outerwear that you can add to your wardrobe right now.
R2 STEPPED HEM DENIM
The R2 Stepped Hem Denim by REPRESENT is an example of traditional denim workmanship with modern design. Having brought in a number of new designs, REPRESENT has cut this pair of denim with a stepped hem that is contemporary and new age to the classic look. This style is usually characterized by a perfect fitting and top quality denim material which makes it both comfortable and long lasting.
The stepped hem detail adds a nice and unique touch to this denim, and thus, it can be worn on casual occasions or formal events. Whether dressed down with sneakers and a t-shirt or dressed up with boots and a button down shirt, the R2 Stepped Hem Denim is a staple piece for the fashion forward, quality oriented individual.
Get the R2 Stepped Hem Denim in a sleek style today from REPRESENT and step up your denim game!
How REPRESENT Redefines Contemporary Fashion
Spring Summer 24 collection of REPRESENT is a perfect example of the company’s devotion to progressive design and fine manufacturing; they have a wide array of garments including the Icarus Hoodie or the R2 Stepped Hem Denim. All of them reflects the combination of modern design and finest workmanship that will suit those who appreciate trends and quality of the materials used. Whether it is the confidence of the denim jackets or the celebration of car culture on the classic parts long sleeve t-shirts, REPRESENT has given modern fashion a new meaning with every collection, keeping in mind that every piece is a story of progress and elegance.